Products
Almost every promotional toy is produced in one of many factories in China. This of course
makes it very easy to find toys to purchase. What is much more difficult is to make sure that the
toys fit into a concept that generates growth in sales for customers using it as a promotion. We
differ from traditional wholesalers in toys due to this knowledge and experience. The success of
a concept is not a reality until it’s developed and ready in all aspects. When we work with a
promotional concept, we always consider the preferences of children and through this we have
a foundation of four key factors for success.
Our products are presented in two different ranges depending on how and where they perform
best. Please follow our links to toys and activity products.
Recognition
Function
Collectability
Variation
Recognition
A concept that is well known and recognized by children and their parents will
have the best chances for success. The primary source for recognition
comes from movies and through our relationship with world-leading movie
companies such as Warner Bros, Universal and DreamWorks Animation, we
are able to work with famous characters like Shrek, Scooby Doo, Looney
Tunes, Tom & Jerry etc. We also know the importance of being able to adapt to
the local market in terms of what children will appreciate. This is why we’ve
established relations with local licensors providing us with well-known
characters like Moomin, Mulle Meck and Bamse.
Function
When we create a concept we always consider quality as an important issue.
Toys and activity products must provide value of use over time and we will
always strive to make sure that this value corresponds with children’s need of
activity, sports, learning and play.
Collectability
The joy and pleasure children experience through collecting different toys
and/or activity products must be preserved when creating promotional
concepts. It is proven that a promotional concept with strong collectable
values has an important influence on the family´s selections.
Variation
Even though a promotional concept may be very successful, it will need to be
terminated at some point and replaced with something new. Variety is
essential in gaining long-term attention from families with children. If you do not
provide variety, your sales will most certainly decrease. As a conscientious
business partner, TOY Promotion provides you with a concept planner and
your customers are sure to always find something new.
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